THE IDEA

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The idea was to make a piece about consumerism as a way of life, and have it be funny too. In JUNKY OLD STUFF, the code language of advertising and consumerism play a prominent role to raise the issue of Ad-speak and its influences on our culture and thinking.

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Using eBay as the platform for this project is a metaphor for fitting into the globalized corporate world. Conforming to eBay's website rules is like a paradigm for how individuals do or do not fit well into this new world order.

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I like the idea of selling the Ad rather than the object. While JUNKY OLD STUFF is publicly available to see on the internet, I wanted to have signed Fine Art prints of the Ads that people could buy.

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On the traditional level of art making, I wanted the prints to be beautiful. To do this, the photographs had to be attractive and high quality, and the written part of the Ads had to be like individual, well-crafted short stories. The result is that the set of ten Ads/prints are successful both together and individually.